Cost Effective Advertising
A professional vehicle wrap is very cost effective method of advertising because once you pay the initial capital to get the car covered, the advertisement can last up to five years. You also have the option to cover your vehicles entirely or partly. The size of the decal and the complexity will also determine the price of the wrap. In comparison to other advertising mediums such as television or radio, a vehicle wrap is a fraction of the cost. A commercial can cost you thousands of dollars and give you only 15 seconds of exposure, while airing for a relatively short period of time. Another disadvantage to television and radio is that you cannot control the audience that the advertisement is received by. A car wrap provides constant exposure for a longer period of time and reaches the community that you do business for. A professionally wrapped work vehicle is more personal and showcases that you are a local company they should hire.
Increased Brand Awareness & Recognition
The advertisement on your company vehicles promote your brand and informs the public of your organizations presence. A professionally wrapped car or van shows the community that you are their neighbourhood’s professional choice in your field of work. Once you catch the attention of a viewer they are more likely to visit your website or call for your services which will generate leads. For example if you saw a company vehicle in front of your neighbour’s home, you would be more likely to call that company over their competitors because that company has now been endorsed by someone you personally know and trust. Your company’s increased exposure in a certain area can create familiarity that encourages references and potentially brand loyalty.
Normal cars blend into the plain backdrop of life, wrapped cars stand out and get noticed. Car wraps proactively target any one that has the pleasure to view your car. Traffic jams are usually viewed negatively because they slow down efficiently and prevent your employees from doing more important jobs. Thankfully, car wraps put a positive spin on traffic jams and turn that unfortunate downtime into advertising opportunities. The other advantage to wrapping your company vehicle is that unlike other advertising media, it cannot be tuned out or turned off. People will see your advertising because it will be part of their environment and an effective wrap will guide their eyes to your car. Car wraps are always advertising your company, even when your car is not on the go!
Creating New Advertising Spaces
Wrapping your company car allows your business to attain exposure in areas that other advertising channels cannot reach. Essentially wrapping your vehicle creates your own moving billboard that will advertise everywhere your employees travel. Wrapped vehicles stand out and will catch the attention of individuals that are passing by, fueling inquiries regarding your goods or services. The positive exposure you attain will create new leads and sales. If your car wrap is done professionally you will be creating a great first impression that will make people want to do business with your company.
Professionally wrapping your company vehicles is the perfect way to get the most bang for your marketing budget. Not only will your vehicle capture the attention of thousands of interested prospects each day, it will also increase brand awareness, advertise around the clock, and find new and exciting places to advertise to every day! Now that’s effective marketing!