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The Benefits of having a Professional Storefront

A professional storefront will give your business the competitive advantage of driving customers to your store over your competitor. Your business locations exterior appearance ultimately decides if a customer will take time from their busy schedule to stop and check out your goods or services. Entice customers with a professional and interesting storefront that encourages them to want to visit your new or re-done building. An effective storefront will attract customers to your store and once they get there your quality customer service will ensure those customers will stop by again.

Your storefront provides an opportunity to promote your companies brand and showcase that you are an expert in your field. Design your storefront with that in mind and ensure that your exterior signs reflect your business accurately and professionally. Your storefront should inform customers what kind of business you are are running and make them want to do business with you.

Storefront advertising needs to be strategically thought out to provide a positive first impression. About Signs Limited has over twenty years’ experience in the sign industry and our team of professionals can work with you to create storefront material that will provide a memorable first impression. A professional storefront will make your store memorable, give you a competitive advantage, inform and attract customers to your locations. Here are some different signage options to create a storefront that will get your location noticed.

Commercial AwningAwnings

One storefront option that is becoming increasingly popular is business awnings. Awnings are a productive choice because they provide sophistication and shade to your building, while advertising your store name or logo. They are extremely customizable and can be ordered in various different sizes to fit your unique type of storefront. We can also colour match the awnings to your companies palette and apply any lettering, artwork or logo that you wish. Awnings can also be created from several different materials to help achieve the look and texture your company is going for. The options are endless with awning signs and they always provide a traditionally classic look.

Channel lettersIlluminated Channel or Push Thru Letters

A more modern type of storefront can be created by using illuminated channel or push thru letter. Make a statement with a three dimensional sign that will get noticed at all times of the day. These signs provide heightened visibility because of their lighting. Channel letters have a few lighting options they can either be front lit, back lit, or a combination of both depending on the desired look. You can also compliment your letters with custom logo shapes to add interest to your design. Overall illuminated channel and push thru letters are a fun way to get noticed and attract customers to come visit your location.

Illuminated sign box

Illuminated Sign Boxes

Illuminated sign boxes are a good option if you are planning to update your sign more frequently. This particular type of sign allows for easy graphic changes and can be designed to form fit your logo or text. Similar to the Illuminated Channel and Push Thru letters this type of sign provides heightened visibility and is ideal for attracting attention during the night. These types of signs are a good option for buildings that are father from the street because they can be clearly seen from farther distances.

Window SignageWindow Signage

Window signs are extremely versatile and can provide your storefront with several different design options when decorating the exterior of your business. Add letters, graphics or fancy window designs to your storefront to create a unique and distinctive look. Windows signs will complement your other storefront signs and inform customers more about your products or services. They have the ability to change your boring windows into your own advertising billboards. Some window signs are designed to allow natural light to pass through the sign, which allows your storefront to take advantage of your windows lighting. Explore window signage options to add a unique flare to your storefront.

To create a successful storefront you will need to pick signage that compliments your field of work and will properly represent your company’s brand. It is a good idea to fully explore your options and find a combination that will best suit your locations needs. Here at About Signs, our specialist are prepared to help find the ideal signs for your business, to maximize your storefront visibility. A professional storefront is a profitable investment, it will promote and represent your brand, create public interest, and entice customers into your store. Let us help you create an effective storefront that will have business knocking at your door!

This Post Has 7 Comments
  1. Very interesting article. I like that you point out that window signs are extremely versatile. I can see why this would be a good thing to have, especially when you are rotating the products you are selling. I think that creative signs are hard to do, but that they get rewarded for doing them.

  2. That’s a good point you make about how having a well-lit, eye-catching sign can help you get noticed and can increase business. I’ve heard that having a bright color for your sign can help increase traffic into your business greatly, too. I’ll be sure to keep this information in mind in case I ever need to design a sign for a business.

  3. My cousin is opening a store in town soon and needs an attractive looking front door. I like that you mention awnings as it’s something I hadn’t considered before. I think they give a real modern look to the store and provide shade for those visiting. I’ll pass this on to him so he can hurry and pick a great store front. Thanks for sharing!

  4. Thank you for the information regarding the benefits of a professional storefront and the different types that make one. I found it interesting when you said that the majority of professional storefronts are the signage that is used and how it can help get noticed at all times of the day. By getting people to notice the sign, it helps them get through the door to the business.

  5. I like that you point out that some window signs allow light to go through them. You might also consider how many people will be walking by the store. That way, you can make sure the lettering is big enough to read.

  6. Nice article and great explainations of some of the different options there are for signs on a storefront. I totally agree with you when you say that the signage must properly represent the companies brand.

  7. It was nice to know that there were several types of storefront signages and that illuminated signs work well for that business who updates frequently because they allow easy graphic changes. I guess I better share this with my brother because he was the one who plans on starting his own business in the future. The illuminated sign attracted my attention because I think it suits his business plans, but he’s the one who can decide on it the most. Thank you for sharing!

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