Over the last couple of years, the food truck scene in our area (Burlington, Toronto, Hamilton & Oakville) has grown significantly. Food truck festivals are regular events, and the trucks themselves are becoming more prevalent on the streets as people look for the sort of gourmet fare that you might not always find at a hot dog stand.
Food trucks are not only utilitarian in the fact that they’re mobile kitchens, but they also act as part of a company’s marketing strategy because they’re mobile billboards. A great paint job or vehicle wrap on a food truck solidifies its brand, and draws the attention from those nearby.
Oakville and its surrounding area has a growing fleet of local food trucks, and each truck has a visual style that fits their specialty cuisine. Here are a few:
The Frankie Fettuccine Food Truck
You might find the Frankie Fettuccine Food Truck set up in Toronto, but the truck and company are based in Oakville. As their name would suggest, they serve up pasta as well as other Italian-inspired street food like gnocchi poutine, caprese salad, and arancini.
Their truck boasts an Italian colour palette of red, white, and green, and their logo creatively spins a spaghetti noodle around a fork. The red and white checked tablecloth reminds patrons that even though they’re on the street, what’s being offered is home cooking.
Caribbean Provisions On Da Go
For Jamaican dishes with new twists, look for Oakville’s Caribbean Provisions food truck. In addition to the staple Caribbean dishes, you’ll be able to find unique creations like jerk-seasoned fries, Jamaican-spiced donairs, and jerk burgers.
The Carribean Provisions truck is a rolling canvas, boasting beautiful illustrations on the sides. Using yellow as the base colour of the truck helps it stand out when parked alongside other vendors.
Chippy’s Fresh Cut Fries
Although it’s technically a stationary trailer and not a food truck, we couldn’t compile this list without Chippy’s. Open from spring to fall and located at the corner of Royal Windsor and Winston Churchill, Chippy’s offers burgers, fries, hot dogs, and other warm-weather favourites.
The Chippy’s trailer uses bright colours and bold lettering to mark their presence. And they create a welcoming environment though the illustrations of their mascot, a friendly box of fries.
Detour Coffee Mobile
Burlington’s Detour Coffee Roastery has made a name for itself by sourcing sustainable, organic, Fair Trade coffee. The company now runs a mobile coffee shop run out of a 1969 Bailey Travel Trailer.
The retro style of the trailer is fantastic on its own, but it’s also been outfitted with a striking illuminated “coffee” sign on the roof. Set up some vintage barstools on the side for customers to sit on, and you have a stylish café that’s ready to roll anytime.
If you’re in the food truck business, About Signs can create a visual identity for your vehicle that matches your creative cuisine. Contact us to see how we can create a design that will draw in your hungry, thirsty customers.