Having a sign outside the front of your business can be very beneficial in terms of both attracting fresh customers off the street and signaling where you are to people who are looking for your business. This is especially important for companies who carry out most of their business in person and rely on people coming into their establishment.

a sign with illuminated letters

When it comes to choosing a sign for your business, however, there are a lot of different options in terms of style and other features, such as whether you should have an illuminated letter sign or not.

Illuminated Letter Signs

Choosing to have an illuminated letter sign fitted for your business comes with a number of benefits. Of course, as long as you provide the artwork, you can have your company logo, branding and colours on the sign so that people can relate it directly to you.

By having an illuminated letter sign you can ensure that your sign is the one that stands out the most, especially at night or during those dark Canadian winter evenings. People will be more likely to see your sign above the others and also it shows a professionalism about your business that is essential in today’s world of attracting new business.

During the day we don’t pay too much attention to signs and other things going on around us as there is so much stimulation, but as soon as the darkness sets in, a bright and shining sign demands attention, and you will find that more and more people are starting to notice your sign – and maybe even start to use it as a reference point.

Illuminated letter signs can be custom designed to suit exactly what you need, making your sign one hundred percent unique. You can get involved in the design of your sign and ensure that it is on-brand, such as logos, styles, phrases, colours and much more.

Lasting Impression

Like any sign, its important to purchase one made strong, long lasting and to withstand the weather extremes. Substantial exposure to sunlight in the summer or wind, rain, snow and freezing temperatures in the winter, can take its toll on a sign. The worst thing for a business, which is relying on people knowing where you are, is for a sign to look old, shabby or tired. Luckily, a well-made illuminated letter sign is specially built to keep the sign looking healthy, professional and up-to-date all of the time.

For anyone who is hoping to attract business off the street, an illuminated letter sign is a great tool. It helps people find you and also calls attention to your business so that people know that you exist and maybe one day they will decide to come in and use your business.

For more information about illuminated signs, in the Burlington, Oakville or Misssissagua area, speak with our friendly and knowledgeable staff today.