Pylon signs are those tall signs that you usually see around mini-malls and multi-unit business complexes. They are typically built on cement or steel pillars and have several spaces on which business signs can be placed. One of the advantages of this type of signage is that it can be usually seen from a fair distance and can alert drivers by to all the businesses in a given complex without them having to scan each unit to see if a particular business is in that complex.
Pylon signs allow potential customers to see what businesses and services exist within a certain area, which aids in bringing traffic to your store. Pylon signs (sometimes referred to as Totem Signs) are also used for single businesses. For example, many movie theaters use Pylon signs to list their movie times. Furthermore, grocery stores use them to list their specials and sales.
If your business is in a complex that uses a Pylon sign, it is a great way to let potential customers know you are there and bring them into your business. One thing that you need to be aware of however, is that because your sign will usually be grouped with several other signs, it really needs to stand out in order to have the maximum impact.
The signage experts at About Signs have designed and produced many pylon signs that you see around the Greater Toronto, Hamilton and Niagara areas. We can design signage that clearly represents your company’s brand which will be easily visible to those approaching the complex in which your business is located.
Oftentimes, pylon signs make use of backlighting so that they can also be seen at night. This means that your business name and brand can be displayed 24/7.