When considering signage for your storefront or business, you’ve got a lot of different options available to you. One such option is mounting individual three-dimensional lettering or images – this is called channel lettering.
While they are called channel letters, they do not necessarily have to be letters; numbers and images constructed in the same way are also called channel letters. This type of signage can be visually stunning and help command the attention of passersby and would-be customers for your business.
It is completely customizable and can be made to your specifications in an endless variety of fonts, colours, and sizes. Check out About Signs work with illuminated channel letters.
Lighting for Channel Letters
Depending on your needs, channel lettering can be illuminated or not, but these days when lighting is used it is almost always LED. Most commonly, illuminated channel letter signs are front lit but they can also be reverse lit which gives the sign a sophisticated halo effect or there can be a combination of front and reverse lighting.
There are a variety of choices when it comes to mounting this type of signage. If you rent or lease your building, the property management company may require that you use a raceway mount. This is a metal “box” which contains all the electrical components for your lighting. The benefit of using this type of mount is that it limits the number of holes that need to be drilled into the side of the building. Raceway mounts can be painted to match the outside of the building so that they are less conspicuous.
Another option for channel letters is to use a direct or flush mount. Both of these methods allow the lettering to be fixed directly to the building façade with non-corrosive fasteners.
The final method of mounting channel letters is to use a backer mount which is similar to a raceway mount except that it uses a larger metal cabinet to conceal the wiring and power supply for the lighting.
These signs may be customized in a variety of ways, so the final look should be influenced by your company brand and personal preferences.
Considerations When Purchasing Channel Letter Signs
High quality, effective signage is a great asset to invest in for your business, but it is important to remember that with channel lettering, each individual letter is considered a custom sign because of all the different elements that go into making it.
Before you purchase any type of signage – whether channel lettering or something else – be sure to check the guidelines and restrictions in your property lease agreement.
Finally, always buy the best sign that you can afford. Your sign is the first thing that people will see as they approach your business. It should be effective at attracting their attention; should have clear messaging, and it should represent your brand.
If you are considering channel letters for your business sign, contact the experts at About Signs today. A member of our team will be happy to provide you with a quote.