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Choosing the Right Signage for Your Business

Choosing the Right Signage for Your Business

The signage that you choose for your business can serve many different purposes. It is a way for you to identify and promote your business as well as promote various business activities such as sales and events. It is also a direct reflection of your brand. Not only are design elements such as colour, fonts and graphics integral to your choice of signage, but even the type of signage itself is going to matter.

Custom signs come in many formats, and in this article we are going to review some of the most common types of signs chosen by Halton business owners.

Outdoor Signs

Let’s start with the personalized signs that are located on the outside of a business. These are often used to identify a business.

Large pylon signs can be seen from a distance so that people who are walking or driving near a business can spot the sign which will hopefully draw them to the business. Pylon signs may be lit or unlit. Because they are meant to be viewed from a distance, it is important that any fonts or graphics are very distinct and large enough to read.

The next main type of outdoor signage for business is storefront signs. These signs may come in the form of channel letters, illuminated or non-illuminated sign boxes, as well as many other variations. Ideally, you will want to choose a style of signage that reflects your brand and company culture. Another thing to consider if you are renting your business property is that the type of signage you choose should be something that will not permanently alter the building or otherwise violate your rental agreement.

Finally, a third type of outdoor signage you may want to consider for your business is that of a more temporary nature. This may include window decals or A-frame signs that you can set out in front of your business to attract pedestrian traffic. These can be good options if you cannot affix signage directly to your building or if you need some easily changeable signage to advertise a temporary promotion.

Indoor Signs

In addition to well-designed outdoor signage, most businesses in Halton can benefit from a certain amount of indoor signage. Indoor custom signs may include posters, floor decals, directional signs and more. They type of signage that you choose should be in accordance with what you are trying to accomplish with the sign. It is important that you can convey your business message through the sign – it has to make sense. If you’re an elegant and sophisticated company, then a nice, simple sign that can be held up with something like magnet tape could be the best route to take with your signage, as not only will it look clean and tidy, but it can be placed in the best place so it can be seen.

Your messaging should be very clear and consistent with your company brand.

So, how do you choose the signage that is right for your business?

With dozens of types of signs available and literally unlimited ways that those signs can be designed, how do you choose the signage that is right for your business? It can be a tough decision. Fortunately, the signage experts at About Signs can help.

If you are looking for signage for your business, a member of our team can talk to you about your brand, messaging goals and budget to help you come up with a sign or signage package that makes sense. We can help you better promote your brand by helping you choose the signage that works best for you!