You’ve probably seen it at least once. An eye-catching advertisement on the side of a car or truck. These advertisements, known as vehicle wrap advertising, are the best way for small and local businesses to promote themselves and stand out from the crowd. Full wraps effectively turn your vehicle into a driving billboard.
Full or partial vehicle wraps has become an effective way of transforming your vehicle without the need for costly re-sprays, leaving your original paint work safe and intact. The vehicle wrap process starts by applying an adhesive back vinyl sheet to each panel of your vehicle. It is then warmed and formed to the contours of your vehicle for a seamless look.
Recent advances in printing technology have resulted in vehicle wraps having some of the best graphic design work around. The quality is so good, wraps are often mistaken for painted-on images. The quality is second to none.
Advertisements like the ones seen on car wraps are effective because they can reach pedestrians, drivers and passengers. Some statistics have shown that one car wrap can be viewed from 30,000 to 70,000 times throughout any given day. This is the kind of brand recognition every company wants. And fleet vehicle advertising boosts name recognition 15 times greater than any other form of advertising today.
On average, 30% of mobile outdoor viewers who view this kind of mobile advertising say these ads help influence purchasing decisions, mainly because car wraps are non-invasive and consumers find them appealing.
Unlike more costly advertising, vehicle wraps work for you 24 hours a day, 365 days per year, for up to five years. The actual amortized investment for most small businesses is a few dollars per day, according to some estimates. And according to the Outdoor Advertising Association of America, vehicle wraps offer the lowest cost-per-impression of any form of advertising.
Car wraps help with your brand consistency. Wraps help unify a campaign’s look and feel by incorporating the same branding elements from your other marketing channels. It’s an effective way to promote your business.
Compare the cost of vehicle advertising to the other more familiar advertising mediums for an even greater appreciation. The cost per thousand impressions (CPT) for vehicle graphics comes in at the lowest at $0.15 while billboards are $1.78, radio is $5.92 and newspapers are $11.66. Just another reason to appreciate the benefits of car wraps.
A few other stats to indicate how important vehicle wraps can be for your business. 96% of Canadians travel in a vehicle each week either as a driver or as a passenger. The average commute takes twenty-seven minutes each way and the heaviest commuters spend nearly two hours a day on the roads getting to and from work
It’s a very competitive environment today and it’s not easy to create customer awareness by using traditional advertising methods. You have to stand out to be seen in today’s market. If you want your brand to be recognized and be at the top of your client’s mind when they need your product or services, you have to stand out in front of them daily.
Today, vehicle wraps are a great way to make a bold statement and get noticed. You can get your vehicle partly of full wrapped and turn your car into a 24/7 mobile advertisement. Your wrap will reach individuals in your community and is an opportunity to increase brand awareness as your vehicle is seen on the roads and around town. We recently wrote a blog about the purrari vehicle wrap that touches upon some extra creative vehicle wraps.
Contact us at About Signs Ltd. for more information
Below are a few pictures of a recent car wrap we did on an Acura MDX, using matte black carbon fiber vinyl.