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How To Create An Effective Outdoor Banner

Springtime is the perfect time to make an extra marketing push for your business. What better way to do that than with an effective outdoor banner? Designing a banner that brings in new customers can actually be a difficult process. Luckily, by implementing a few of our design recommendations below you’ll be on your way towards a beautiful design that brings in customers.

A store sign with a sunset behind it in the distance

A lot of companies end up with crowded banners, that don’t achieve their goals. Getting the banner design just right is the only way to build an effective banner that helps your business.

Be Bold, Yet Simple

Signs that are cluttered, hard to read, and don’t employ good design principles won’t be able to convey your message to your customers. The goal of your banner should be to captivate your customers and draw their attention, or get them curious about your business.

Instead of trying to cram as much information on your banner as possible. You should only highlight what’s actually important, including your logo, the location, contact information, and an eye-catching header.

Use Colour Wisely

With recent developments in printing technology you can now print banners of virtually any color. Make sure you choose complimentary colours that work well together and also work well with your brand.

Beyond the use of colour you can also incorporate high-quality pictures and graphics. Often an image can say much more than words alone, so make sure you choose wisely.

Use The Right Contrast

Another main colour element to be aware of is colour contrast. Just because you can choose any colour combination, it doesn’t mean you should. Some colour combinations will end up washing out the words and make your banner hard to read.

The key is contrast. Use the background to help the other design elements stand out.

Choose The Right Material

Since your banner will be exposed to varying outdoor elements you’ll need to take into account your local climate and weather patterns. For instance, there could be high winds, rain, snow, and sunlight.

Luckily, we offer services and printing options that will ensure your banner can withstand whatever you throw at it. When choosing materials it’s often a good idea to choose the highest quality material, so it will last for months.

Know How You’re Going To Use It

Banners can be used for a variety of reasons. Before you choose your final design you’ll need to think about how you’re going to be using your banner. For instance, will it be primarily on the ground, hung from a pole, or be hand-held. The style of banner you require will determine the method of stabilization you end up using.

It can be helpful to work with a professional to ensure you have the correct banner materials along with the right display setup.

Once you have an understanding of how to create an effective banner, or still have a few questions about the process then get in touch with our team so we can help you create a smart banner that works for your business goals.