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How to Advertise Your Business and Increase Customer Engagement with LED and Digital Signage

How to Advertise Your Business and Increase Customer Engagement with LED and Digital Signage

Today businesses in a wide variety of industries are using custom LED and digital signage not just to advertise but to engage their customers.

Here are just a few of the ways that you can use LED and digital signage to engage, educate and entertain customers from afar and once they have walked through your door.

Showcase your products and services

Think about some of your favourite fast food restaurants. Chances are they are using digital signage at their counters to show off their latest addition to their menu. Why use words to describe that new super gooey cheeseburger when you can use digital signage that shows close-up photos or footage of melted cheese oozing over the side of a burger? And with this type of signage, you can easily change the products you are showcasing whenever you choose.

Show product demos

This is an excellent option if you are selling something that needs a bit of explanation or something that is new on the market. Say for example you want to demonstrate how simple it is to set up a tent that you are selling. With digital signage, you can create a short infomercial showing the set-up.

Share industry news

If your business is in an industry that is always changing, you may want to use LED or digital signage to share industry news and policy updates with your customers. This will help to demonstrate that your business is keeping up with new trends in the industry as well as engage your customers.

Tell your story

Customers like to know about the person behind the business. If your business has a great story behind it, don’t hesitate to tell that story using your digital signage.

Promote the good you do in the community

Many customers today would prefer to do business with companies that are socially responsible. If your business engages in philanthropy, use your digital signage to let customers know.

Display social streams

One of the easiest ways for businesses to engage their audience is through their social media streams. Why not extend those streams to your digital signage? If you are running a contest on social media, for example, you can display content from users that use a designated hashtag.

For this application, it is advised that you have a person monitoring and approving posts so that inappropriate content doesn’t get automatically posted.

Show non-competing third-party ads

If your business gets a lot of foot traffic, you might consider your digital signage space as a way for your business to earn extra revenue. Consider offering some of your time to brands that align with your own but that do not directly compete.

With today’s customer LED and digital signage, the sky is the limit when it comes to ways that you can engage your customers. To learn more, contact the team at About Signs today.