Many businesses, when they start to think about signage, usually first think about outdoor signage that will attract potential customers to their building. After that, they might think about indoor signage that advertises special deals or further promotes their company brand. What is sometimes overlooked, however, is directional signage – that is signage that lets your customer know where certain retail items are, where the conference room or service area is, or even where they can find a washroom.
If you only have a small retail shop, directional signage may not be that important but if you operate your business in a larger facility then having appropriate directional signage can have a significant impact on the overall customer experience.
When a customer walks through your doors, it is simply good business practice to make them feel comfortable, and welcome and one of the easiest ways to do that is to make it easy for your customer to find their way around.
Consider what the most popular and most visited parts of your business premises are. Now ask yourself, if you had never been inside your business before, how easy it would be for you to locate those areas without stopping to ask someone. If your answer is “not very,” then it may be time to consider some directional signage.
Directional Signage Requirements
Directional signage can be any signage that lets your customers know how to find an area or specific items in your business. It can be as inexpensive as a few posters or vinyl stickers, or it can be more permanent and durable signage.
The type of signage you choose may depend on part in how often you intend on changing the signage. For example, if you have a retail store and the sign is to direct customers to inventory that gets moved around a lot, you may want to choose a more economical option than if you are directing customers to a stately boardroom.
Another thing to consider when choosing your directional signage is your company brand. If you want to direct customers to a play area for children, it may be more appropriate (and more fun!) to put vinyl footprints on the floor than to have a wall mounted sign only.
Really the only “must” when it comes to directional signage is that it must be easy to see, read and understand. This signage should be placed in an area where it will catch your customers’ attention and direct them to where they would like to go.
While directing your customers once they are inside your place of business may seem like a small thing, it isn’t. When you make your business user-friendly, it has a positive impact on how customers feel about your business.
At About Signs, we have experience in making directional signage for all types of businesses and buildings. If you would like to speak with a member of our team about directional signage for your facility, contact us today.