Trailer Lettering & Graphics
Trailer Lettering & Graphics
With trailer lettering and trailer graphics, your trailer instantly becomes a mobile billboard. When your trailer is parked for an extended period of time, it will grab the attention of individuals passing by and advertise your product or service. Who can resist of not thinking of getting excited for a fresh coffee when they see a Tim Horton’s trailer.
Create a Positive Impression with Trailer Lettering & Graphics
Trailers are a great place to advertise because of their large surface area you can cover. Trailer lettering and graphics are a cost effective way of attaining high exposure because they will receive constant attention.
If you examine traditional advertising methods, a lot of them are losing their effectiveness. Newspaper ads don’t have as wide of a reach as very few people read newspapers like they did a decade ago. Many people are cutting their cable, and television ads are not as popular as they once were. With radio, people are using internet or satellite services. However, fleet graphics have always stood the test of time, and if you look back historically, vehicle graphics have been popular since wagons were developed.
Think of how many times you see branding on trailers such as for the Beer Store, Pepsi, Tim Hortons, GFS or even U-Haul when you’re on the 403 or driving around town. If you go to festivals where there are food trucks, such as the Burlington Sound of Music festival, you can probably spot your favourite food truck from a mile away from their truck graphics as well.
A well branded and designed food truck is going to seem more approachable, appetizing and delicious than a truck that has very little branding and is just a white box.
Here are few tips to optimize your vehicle lettering.
- Use large and at least three inches tall.
- Use a high contrast colour scheme on the body while white vinyl often shows up best on windows.
- Add your slogan and other image identity items.
- Usually a minimalistic design is best to quickly convey your message, but don’t forget to add your name and contact info.
- Consider reflective web decals for 24-7 exposure.
- Add stripes and other design element if needed.
Get more tips on effective truck and vehicle lettering in our blog post.
Vehicle graphics will get you additional business that goes beyond traditional advertising. A classic and historical case of car lettering is the ‘geek squad’ who branded their logo on their car. This business did home computer repair and setup. As the cars zipped around town, and stopped in at various houses, their business success grew as so many people often had computers that needed repair, but could never be bothered to bring it in to the store. Knowing that a business came to them, and vehicle branding is what made the ‘Geek Squad’ successful.
Vehicle graphics gets you a lot of mileage for your dollar. Not only are you a mobile billboard, you are a mobile business card as well. If someone spots your vehicle on the road, and decides they could use your services, all they need to do is take a quick photo of your car with their cell phone and they instantly have all the information they need to remember and contact you. Word of mouth goes a long way too, so if someone sees your vehicle in the neighbourhood, they may ask their neighbour later on about your quality of work on a project, again leading to an increase of sales.
What are You Waiting for? Get Your Trailer Lettering Today!
Are you ready to take the next step in advertising and turn your company trailers into billboards? Then contact the About Signs team today for a consultation.