Truck Graphics: Lettering and Wraps
Outfitting your truck with graphics – either images, letters or wraps – is a great way to get exposure for your brand. Whether it’s a few well-placed auto decals or a full vinyl vehicle wrap, custom graphics are an effective form of truck advertising.
What do custom truck graphics cost?
Custom decals and vehicle wraps provide ongoing benefits for a single one-time payment. The cost of truck graphics varies from project to project, depending on factors like the size of the graphics applied.
If you’d like to know the cost of applying graphics to your truck, or the cost of having About Signs design custom images, click below to request a quote.
What are truck graphics?
You’ve no doubt seen company vehicles on the road, whether it was a semi emblazoned with the Tim Hortons logo or a local landscaper’s van. We all see these vehicles when we’re on the road. And we all notice them.
These vehicles are using truck graphics to grab our attention. Though the images may appear painted on, the graphics are most likely auto decals or vehicle wraps. In either case, these graphics are expertly applied to fend against peeling, bubbling and inclement weather, and can even outlast a new paint job.
Types of truck graphics
Truck signs use different types of graphics. These include lettering, images and full or partial vehicle wraps. In each case, these truck signs will be applied to the exterior of the vehicle, drawing attention to important branding elements, like a company name, logo or website.
The simplest type of truck sign is lettering. These auto decals display words on the exterior of the truck, which almost always include the company name. They may also include the company slogan, or present contact information, like a phone number or email. You can see some examples of truck lettering graphics here.
Truck image graphics
This type of truck advertising uses images to promote a business. Usually, this will include an auto decal that showcases the company logo. Additional decals may show representations of the company’s products or services. Image graphics can be used in conjunction with truck lettering to combine words and pictures. Take a look at some examples.
A truck wrap is a single comprehensive graphic that is wrapped around all or part of the body of a vehicle. They can be colourful, and may contain both images and letters. Truck wraps can be applied over both the shell and windows of the truck.
Truck wraps are the most noticeable type of truck graphic because they are both the largest and (usually) the most intricately designed. Truck wraps are basically billboards that are folded around the exterior of a truck. See some examples below.
The benefits of truck graphics
Truck graphics are a cost-efficient way to advertise a business. Whereas traditional mediums require ongoing payments for renewal – e.g. advertising online or on the radio – adding a logo to a trucks is a one-time fee that generates ongoing interest. This is especially true when high-quality wraps and decals are installed by professionals; truck lettering, graphics and wraps are very durable and have extended longevity.
Another benefit of truck advertising is that the advertisements never turn off. Whereas a television commercial may last 30 seconds, people will see your name and logo whenever your trucks are on the road or parked somewhere visible.
This combination of reach and cost-efficiency makes truck graphics an excellent medium for generating interest in your brand, products or services.
Who uses truck advertising?
If you have a truck, you can use truck graphics to promote your business. Of course, there are a few factors that will determine how effective your efforts will be.
Mobile businesses – e.g. delivery companies and companies that perform on-location services – tend to reap the most rewards. For example, landscapers and pool service providers commonly use truck advertising. This is because their trucks are on the road more than those owned by stationary businesses. It also helps that they’re more likely to have multiple trucks.
Companies that operate directly out of their trucks – e.g. food vendors – also benefit greatly, since truck lettering, graphics and wraps essentially comprise their storefronts. That said, any company looking to advertise will benefit from using custom truck graphics.
Where About Signs provides custom truck graphics
About Signs has been providing custom truck graphics for more than two decades. We work with businesses in Oakville, Toronto, Burlington, Mississauga, Hamilton, Brampton, Georgetown, Halton Hills and Grimsby.
If you’re looking to turn your truck into an effective marketing asset, get in touch with us to receive a quote and discuss the details of your project.