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Why Are Channel Letters So Popular?

Why Are Channel Letters So Popular?

When you hear the term “channel letters” you might not immediately know what they are. You have, however, certainly seen them all over the GTA, Halton and Niagara because they are an extremely popular form of exterior signage. Channel letters are custom made letters which are usually made of metal or plastic. Oftentimes, channel letters are illuminated so that they may be seen at night from a distance.

But why are channel letters so popular? Let’s look at some of the benefits.

  1. They are cost-effective.

Channel letters are not the lowest cost signage but are a relatively inexpensive one-time investment when compared to other traditional forms of marketing. Channel letters help to build brand recognition through repeat impressions on customers and potential customers. When you compare their cost to newspaper and radio ads, for example, you’ll discover that they are quite cost-effective.

  • They help you to create and boost your brand.

Even though channel letters are extremely popular with many businesses, the fact that they are custom-made means that your channel letters will be unique. You can use a unique font to help you differentiate your brand. Whether you are looking for something professional and formal, or something playful and whimsical, you can get the channel letters that suit your business.

  • They stand out.

External signage needs to make a visual impact and using channel letters is one of the best ways to ensure that your signage does just that. In addition to frequently being illuminated, channel letters are stylish and three dimensional which makes them ‘pop’ from the front of a building (or wherever you choose to mount them).

When you only have moments to make an impression on potential customers, channel letters are a good option.

  • They are environmentally friendly.

Environmentally friendly practices are more important than ever for businesses. In fact, many customers today are allowing their purchasing decisions to be influenced based on how “green” a particular business is.

When it comes to signage, channel letters are very environmentally friendly. If you choose illuminated channel letters, they will be lit with energy-efficient LED lights which are not only easy on the environment, they also won’t put much of a dent in your utility bills. Furthermore, unlike other forms of lighting, LEDs do not contain any mercury which makes them even better for the planet.

Are you interested in channel letters for your business in Toronto, Mississauga, Oakville, Niagara, or the surrounding area? If so, contact About Signs today. We’ll help you design beautifully crafted unique channel letter signs that will help your company stand out from the competition.