When you have a brick and mortar business, there is seemingly no end to ways in which you can advertise in an attempt to get potential customers to walk through your door. Perhaps one of the most effective types of signs that you can have for your business is the pylon sign.
A pylon sign is a tall free-standing sign which can typically be found near your building or perhaps at the entrance to a parking lot if your business is one of many in a mall or plaza. Some pylon signs are tall enough to be seen from several blocks away or perhaps from the freeway (remember looking for those golden arches off the highway as a kid?)
So, what makes pylon signs such an effective form of advertising? Let’s have a look at some of the reasons why you should be considering a pylon sign for your business.
- They can be seen from far away.
Perhaps the main reason why businesses use pylon signs is the fact that potential customers can see them from a distance. Depending on the size of your building and where your business is located within that building, a sign on the building itself may not be easily viewable from the street. Pylon signs, however, solve this problem by elevating the name of your business for all to see. It is also a good way to let people know where you are located if your business is a little hard to find.
- They only need to be paid for once.
Many types of advertising – such as billboards – must be paid for on a monthly basis. If you have a limited advertising budget, this can become quite costly over time. And billboards may or may not be located in the ideal location for your business. If you own your own building, then a pylon sign is a one-time expense and if you are leasing a spot in a plaza, a space on the existing pylon is often included as part of your rent.
- They can be lit or unlit.
Pylon signs can be either lit or unlit. If you have a business that remains open in the evening or at night, then having a lit pylon sign is a great way to help your customers find your business. Even if they do not visit your business immediately when they see the sign for the first time, there is a good chance that they will make a mental note to check it out later.
- They can be designed to your specifications.
Like other types of signage, you have a wide array of design options with pylon signs including size, shapes, colour, fonts and graphics. A pylon sign can be designed to suit your brand and business.
- You can opt for an EMC Digital Screen Pylon Sign
You can upgrade your pylon sign to an EMC digital display screen. These upgrades offer added benefits, including displaying messaging that can rotate, or you can add colour video to your sign to really attract customers attention, especially during dark hours when these digital display screen can really increase the visibility of your signage.
If you have a business with a physical location and you are wondering where to start with your signage, then you will want to consider pylon signs. If you would like more information on this or any other type of signage, call the experts at About Signs today. We’d be happy to chat with you.